Course Purpose
This a short course designed to help individuals build, enhance, and effectively manage their personal brand. It focuses on identifying unique strengths, values, and skills, and teaches strategies for creating a strong, authentic personal image across various platforms. Participants will learn how to communicate their brand, establish a professional online presence, and manage their reputation to achieve career goals and stand out in their field Target group: Office managers and supervisors, PR office staff, procurement staff, Front office staff, security staff, Admissions staff etc.

Course Content
Dealing with difficult people
Introduction to personal branding
Importance of personal branding
Methods of communicating a brand-Active listening, good communication and barriers
Dealing with difficult people
How to build a personal brand
Social media
Managing presentations and meetings
Crisis management
Sharpening your Brand
Being authentic
Blogging
Being authentic
Transparency
Networking
Course Details & Certification Information
Duration: 5 Weeks
Course Fees: KES 20,000
Mode of learning: In person, Virtual or blended learning
Certification: Participants who will have completed the course successfully, will be issued with a certificate from Meru University of Science and Technology.